Description

*ON-DEMAND TRAINING*

This Marketing Basics online training course explores the fundamentals of marketing. Marketing is a key function in business and an important one, whether in a planned economic system or in a market-driven economic system.

In this course, we will introduce you to the basic concepts of marketing and develop a working definition of marketing. We will look at the notion of individual needs as the driving force behind marketing and the notion that the entire process requires an exchange between individuals, one that focuses on buying and selling of goods and services.  We will demonstrate its various areas of specialization, such as social marketing, and the marketing of individuals, organizations, and real property.

Course Learning Objectives

By taking this online Marketing Basics course the user will learn:

• List the three basic principles that are required for marketing to exist.
• Define the terminology used in marketing.
• Name the areas of specialization into which marketing has evolved.

Course Outline

This online Marketing Basics course is made up of the following sections:

1. Exchanging, Buying and Selling
2. Economic Systems
3. Areas of Specialization

Course Audience

This Marketing Basics online training course was designed for managers, business owners, and anyone seeking a career in marketing.

This is an LMS On-Demand Training. 

• Registration and payment (if there is any) will be taken on this GCA registration page. 
• Once you register, you will be given an ENROLLMENT KEY.
• Login or create you profile on the GCA of Hawaii LMS site to take this training.